SCOTT SCHMEHL
As a senior art director, I have developed creative ads across all platforms, from print and broadcast to digital and guerrilla marketing, for large international companies as well as local mom & pop shops. Along the way I have gained a wealth of experience dealing with all facets of the industry, including strategy, tight deadlines, budgets, payroll and I have witnessed what works and what doesn’t.My work ethic/style is simple: Lead by example, make sure the brief and strategy are solid. Dive into a project, research it and understand it, sponge up the insights and wring out the mediocre. Generate ideas, lots of ideas and push the creative, only presenting what the team believe are the best solutions. I understand the importance of creating a well thought-out brand and how to protect and maintain it, help it grow into something employees are proud of and consumers love and respect.